Hall of Femmes aims to highlight the work of women in art direction and design. The project was founded in 2009 by Samira Bouabana and Angela Tillman Sperandio. It includes lectures, exhibitions, interviews, podcasts and the publication of the Hall of Femmes book series, each book portraying a designer and her work through in-depth interviews and previously unpublished images.
The project started as a personal desire to find female role models in graphic design, a field where women’s contribution to developing the profession had not been documented or had enough recognition. Angela and Samira travelled several times to New York to meet up with a few of the female giants of the design world. They talked to them about work and career opportunities, about mentorship and what it’s like to be a woman in the design world. These conversations have been transformed into a series of books . The first book, about Ruth Ansel, published in 2010, was followed by seven additional books: Carin Goldberg (2010), Lillian Bassman (2010) and Paula Scher (2011), Tomoko Miho (2013), Janet Froelich (2013), Lella Vignelli, (2013) and Bloggboken (2013, in Swedish).
In May 2013, Hall of Femmes produced a two-day design conference Design Talks, with prominent speakers from the world of visual arts, design, communication and fashion, held at Moderna Museet in Stockholm. Book signings have been arranged at Danziger Gallery and Art Directors Club in New York and the project have been written up in magazines like The New York Times Magazine, Creative Review and Vanity Fair.
Angela Tillman Sperandio and Samira Bouabana are the founders and creative directors of Hall of Femmes, a project selected by Creative Review as one of the most interesting design projects for the future. For ten years they successfully ran Hjärta Smärta, a creative and innovative design agency in Stockholm. As a team they have been rewarded Young Creative of the Year, Silver Egg by the Swedish Association of Communication Agencies, Young Swedish Design and Gold in the design competition Kolla!. They teach and lecture at several of Sweden’s design schools, such as Beckmans College of Design, Berghs School of Communication, Konstfack University College and HDK. They have been jury members in the design category at the Golden Egg, Kolla!, Månadens Design and Visuelt in Norway and have participated in exhibitions in Sweden, the United States, Italy and Japan. Their work is represented in the permanent collections of Nationalmuseum in Stockholm and Röhsska Museet in Gothenburg.