Monday 14 March 2016
Guest blogger: Kim Ihre
When I was accepted as a student at Beckmans College of Design I was thrilled. But early on I started to worry about doing things wrong. I felt inadequate, insecure and like I wasn’t good enough. I started to question if I could live up to this fantastic school. Being a young woman, questioning yourself doesn’t come as news. My feminist awakening changed my life and how I looked at myself. Suddenly I could put into words why I had felt inadequate all my life.
Within my creative work I started to realize that my insecurity could be the result of the lack of women role models within my field. Even though there are an even number of men and women at the school, it was obvious the men had the success, reputation and cult of genius surrounding them. It’s a problem that students mostly hear about the men who changed design history in different ways. Of course they are relevant to our education, but as a young woman it can be hard to identify.
Typography is a big part of the education we’re given as graphic designers and art directors, we are taught how to work with type in different contexts. Rules about how to set type for books, which typefaces are used for what and so on. We learn what typefaces are well known and who drew them. A discipline involving apparently 0 women. To exemplify with some well known typefaces; Helvetica, Times New Roman, Garamond, Futura, Gill Sans, Akzidenz Grotesk, Baskerville … All drawn by men.
I always felt extra insecure in typography. When I did an internship with Brita Lindvall and Alexandra Falagara at Bastion Studio, I realized it was due to the fact that I didn’t have anyone to identify with in the discipline. Through BL and AF and my own research I realized there were many women typographers. BL and AF became my role models together with other women, and I realized I wanted to share this with other young women who felt like me. What I mainly wanted to do was to highlight /invite female typographers into typography.
Typequality.com, a platform to share and find typefaces drawn by women, became my bachelor project at Beckmans 2015. During the working process I realized the importance of creating an open platform for sharing. I felt tired of the notion that one person could have the privilege to decide what’s to be seen and not, or to decide what’s good enough, and that is the reason why anyone can share typefaces on typequality.com.
Today there are 208 typefaces on the site. To me it’s fantastic to see the site has 120 returning visitors, in other words – people are using it, meaning change is possible when it comes to a more equal usage of typefaces.
Discovering female role models gave me confidence in my role as a designer. It also made me passionate about creating design that matters to me. I think it’s important that young women dare to make their statements, but without role models to lean on it’s so much harder. Everyone wants design to be a level playing field for men and women, but if we don’t see any alternatives to the norm, it’s hard to get there. I hope that Typequality will make more people reflect and inspire different perspectives on design schools, work places and the society as a whole.
Friday 8 January 2016
3000 Saudi Women can’t be wrong
”For young Saudis, life is conducted online, on phones and on gaming platforms. Saudi Arabia is a young country. The fastest-growing segment of the population is under 30 years old. In this deeply conservative society, with its strict moral codes of behavior and gender segregation, many young Saudis turn to social media and technology to entertain and express themselves.
For women, especially, it’s a social revolution.”
Read the full article by NPR here.
Photos from this year’s convent:
Saturday 12 December 2015
Our birthdays are in December and March, please give us something by Marie-Louise Ekman. Thank you so much.
Tuesday 8 December 2015
Bang & Bang
Barbro Alving (1909–1987) was a Swedish journalist and writer, a pacifist and feminist, that used the pseudonym Bang. She reported from the Spanish Civil War, World War II and the Cold War.
Bang magazine, named after Bang above, is a Swedish feminist magazine. It’s designed by Bastion Agency, who use a feministic approach in their work to challenge estethic standards. Here are a some of our favorites:
Friday 4 December 2015
Denise Scott Brown
Recommended reading: Still Learning from Denise Scott Brown from Designers and Books.
Have a nice weekend!
Wednesday 2 December 2015
Sussman and the Eames
When we met Deborah Sussman to plan a book about her in the Hall of Femmes book serie, she asked us: Do you want me to read a letter for you? Eh, of course we did. The letter was from young Deborah from the early years working for the Eames. It started:
Nov 2, 1954 in Santa Monica, CA.
dear folks, could life be more beautiful?
i am living at the eames house-since friday-ray left for europe last week
right now i am seated in a cozy alcove -an eames builtin sofa, covered with
brilliant indian blankets & silken pillows. My letter-paper, cigarettes, &
other goodies-pink roses-a candle in an alabaster holder- on a table top
covered with gold leaf.
I just lit a cigarette-took it from a thin china dish, ashes in a large mother of pearl shell.
and continues page after page of detailed descriptions of the Eames’ house. More from our recorded interview can be heard in an upcoming podcast (we just need someone to help us to edit the recording – is that you?).
For more Sussman please check out this previous post.
Bonus: Portrait of the Eames couple by talented illustrator Sara Andreasson for The Architectural Review, 2014. Check out her web for more great work!
Friday 20 November 2015
L’hommage: Paola Antonelli > Irma Boom
Why is Irma Boom’s work relevant for the MoMA collection?
Quite simply, her work epitomizes the very best in design – graphic, book, or otherwise. It manifests itself in books, apparently, but every single book is a memorable explanatory/celebratory object for which being a book is just a pretext for existing. Even in very complex projects like her SHV Think Book Irma is both elegant and economic with her design choices. And she has pioneered and been successful in a field – design at large – that, even now, is still struggling for gender parity.
What is your relation to Irma Boom work? Do you have personal favorites among her work?
I have many favorites among Irma’s work, and we have most of her work in MoMA’s collection. I just took a look at our database at the museum just now in order to reminisce, and it made me so happy to see the bold, experimental covers of Irma’s books (we have about 100 of them) staring back at me like old acquaintances. For example, we are proud to have her masterful tome for Sheila Hicks’s exhibition that happened at the Bard Graduate Center here in New York in 2006 (Sheila Hicks: Weaving as Metaphor). The book has the most gorgeous, tactile rough-cut deckle edges, and a pure, white cover that is quite sublime.
Perhaps my particular favorite, though, is a very personal one: the design of the catalogue for a really seminal exhibition for me at MoMA, Design and the Elastic Mind in 2008. It was great to have a chance to work together. In the acknowledgements for the catalogue I thanked Irma for her “hyper-elastic mind” and called her out as “one of the most inventive and perceptive designers in the world, able to straddle space and time to produce an amazing visual synthesis of ideas.” I think I said it pretty well in 2008, so I’m going to let it stand!
Tell us about your first meeting with Irma Boom.
It feels like I have known Irma forever – when you asked me this question I tried to cast my mind back to our very first meeting, and I simply cannot. So my answer must be “forever,” which is a very happy thought.
Photo: Marton Perlaki for The Aston Martin Magazine
Friday 20 November 2015
L’hommage: Olafur Eliasson > Irma Boom
Tell us about your first meeting with Irma Boom?
Hans Ulrich Obrist first introduced me to her. »We urgently need Irma to design the catalogue for the Fondation Louis Vuitton show«, he wrote. She came to my studio, in Berlin. We talked about the show and when she came back to the second meeting, she brought with her a mock-up for the catalogue that included changes that reflected exactly what we had been working on for the exhibition, even though she could not have known what we had changed – it was a magical connection.
What was your relation to Irma Boom work’s before this project?
I had heard about her work and about her how she works on books as objects, focusing on the book in terms of its performativity. The doing is in the book, rather than the book presenting something that has been done.
What part of Irma Boom’s work do you find most relevant today?
She takes the content she works with very seriously. She looks at what the artworks do and brings that doing into the book, and that constitutes the core of the book. Irma is daring, non-compromising in a charming and convincing way. Although it is often a cliché to say that someone is passionate about what they do, I believe it is entirely accurate to say that Irma is truly passionate about following a design idea from beginning to end in the face of whatever challenges that may arise.
How was the process behind the catalogue and your cooperation?
Irma is a great thinker and it was inspiring to see how she thinks through design. I can’t wait to do another book with her.
Photo found here.
Sunday 21 December 2014
»There’s nothing lethal or even explosive about this Gun. She’s a sweetish, Swedish young woman with an abundance of modesty that completely belies her overabundance of talent.«
It’s 1975 when Herb Lubalin writes this in Ms – not the feminist magazine with the same name, started in 1972, but U&lc magazine’s single page devoted to talented women and their portfolios.
In 1963, a few years before Lubalin’s panegyric in U&lc, Gun Larson was freshly graduated from Beckmans College of Design in Stockholm and working at Svea advertising agency. She was thinking about continuing her studies in Switzerland or maybe moving to America. When she learned that a photographer friend was moving to New York, Gun made her decision and went with her. After a week of flat-sharing with three other girls (one of them a snoring Miss International Beauty – »that week couldn’t end fast«), Gun got her first job at the agency that topped her wish-list. She was to stay there for many years.
We visit Gun one hazy November day at her home in Limhamn where she lives in a self-proclaimed »lifestyle« building: apartments where quality-of-life according to a website »is built into the walls«. We meet down in the hotel-like foyer with its reception area and indoor pond, and view the communal rooms with their pool table, movie theater, and bar. Up on her landing there is an enamel sign with Gun’s flourishing logo printed.
The apartment is full of mementos. Many of the objects are letters made from different materials, in different sizes. On a table lie type blocks in wood and small sheets of stone from when Gun tried stone carving, on the sofa there’s a cushion in the shape of a pug dog and on the shelves, in front of the books, small boxes and packages covered in beautiful typography. On one wall hang calligraphic pieces of art by Gun’s teacher Karl-Erik Forsberg and on another hangs a framed correspondence, handwritten by an American colleague. By the windows looking out over the Öresund bridge to Copenhagen and a limestone quarry is Gun’s desk. It’s immediately clear that it’s still used. Eight bookshelves in the living room run from floor till ceiling, tight with books. It takes a moment before we realize that it’s Gun’s archive. We haven’t found as many of Gun’s work as we wished online, but there are hundreds of books here – and she’s done the calligraphy for them all.
The Library of America Series, jacket art dir. R.D.Scudellari, calligraphy, G.L., bookdesign Bruce Campbell. 1982–. The publisher Gun still works for, with 1–4 calligraphy titles/year. So far there are ca 250 titles.
Did you start working with books as soon as you arrived in New York?
No, I started as a packaging designer at Raymond Loewy/William Snaith Inc, that was the biggest and best bureau at the time. They’d done everything, big and small, from Studebaker to Lucky Strike.
How did you make the move to books?
I was free-lancing since a couple of years, and in -69, I decided to call the Random House promotion department in my jobhunting. Somehow I rang the wrong number, and got through to the secretary of the head of bookdesign, R.D. Scudellari. She said: »Since you’ve called, why don’t you come up?« I showed my portfolio, and he asked: »Would you like to do our classical lettering?« Yes, I would. That’s how I started on a free-lance basis for Alfred A. Knopf, part of Random House.
That was lucky.
It was, and through working for them I got lots of other jobs, because if you worked for Knopf, everyone wanted you.
How did you learn the craft of calligraphy?
It had been a big interest of mine since school when I’d had Karl-Erik Forsberg as my teacher. But no one believed you could make a living out of it. Packaging was what you could make a living out of, or so we thought at the time.
Baryshnikov at work, art director, R.D. Scudellari, calligraphy, G.L. 1976
What’s this amazing dance book?
That book is probably the one I’ve had most attention for; it won a lot of good prizes. There were 32 chapter headings in the book and I only had a few months to do them. I worked like crazy to get them finished.
It looks very exclusive.
This is just one of four copies with the cover embossed with gold leaf. I got one, so did the editor in chief, Robert Gottlieb, the art director, R.D. Scudellari and Baryshnikov himself. This version was expensive, so the standard edition has only blind embossing and jacket. In the ’70s they didn’t spare the expense. But the money’s not there any more, not even in America.
There’s just something about dance and calligraphy, they’re made for each other.
Can you tell us more about this book about the Old West?
This de luxe edition of 450 was an official gift to presidents and heads of state and the standard edition was sold in the bookstores.
The Art of the Old West, 1971, art director, R.D. Scudellari, calligraphy, G.L. Inside the book we find an accompanying letter to Gun from the publisher: »I’m sure you will value it more than the politicians, and for that I’m grateful.«
So, does that mean Obama has one?
I don’t know if they still do it, but I have a picture of »Lady Bird« Johnson with one.
How did you come up with this particular style of lettering?
To be honest, it’s got nothing to do with the Art of the Old West; it was just a style that I and the art director came up with. It looked beautiful in combination with the pictures and the rest of the text. But it was interesting to see that, after this book, everybody who was making a book about the Old West wanted this style of lettering.
So you created a reference-style for an entire genre.
Yes, it’s crazy really.
Does the working process take a long time?
You have to make a lot of variants before you get it right, both the appearance and the spacing. Like in this timeline from St Mary’s church in Helsingborg where I did the period from -85. It was really big, two meters by one meter. I’d made a plan on a one-to-one scale, but I did the original directly onto the surface. That’s when you really have to take care.
Sounds nerve racking! Did anything go wrong?
No, it went well. Another time I was going to make an inscription for a book that the Exxon chairman of the board was getting as a retirement gift, The Audubon Birds of America, faximil in folio size. I got to borrow a Swedish artist’s studio because she had a stand to put the big, specially-made paper on, that was to be sent to Japan to be mounted in the book. It was really cold there and the radiator suddenly stopped working. I struggled on, but my hands got so numb. In the end I just had to leave. The next day I came back and did the last letters but with gloves on.
And did you get it to look the same?
Yes, it worked.
Do you sometimes stick together different parts that worked well to make an original, or does it have to be made in one go?
It might have happened, when the work needed to be ready for reproduction the following morning, but it’s not ideal.
Do you get assignments in calligraphy that need to be ready the following day?
No, but it could happen that there were lots of originals to be done at the same time. Sometimes I was doing ten percent of all the books at A.A Knopf, and then there was lots to do.
Looking at your work it looks easy, easy and elegant.
It has to. Otherwise there’s something wrong.
Your hands haven’t started trembling as you have aged?
No, and I hope it stays that way so I can keep on working.
It feels like a craft you have to think very farsightedly about. How long did it take before you felt you’d mastered it?
Every time you have an assignment you have to work hard, and practice, and think »this is so ugly«, and throw it away and throw it away again . . . and suddenly, something happens.
Do you keep your hands busy between assignments too?
Now that I don’t do as many jobs a year, I have to practice more before it sits right. But it makes me happy every time I get a challenging job and can start again. I’m not like a good pianist who always sits and practices. I need a deadline to be able to work.
You do diplomas. Is this a normal field for calligraphers to be employed in, producing this kind of unique document?
Not any more. Institutions can do it themselves, find some typefaces on the computer and it’s done, unfortunately. It’s only the expensive ones that are still done by hand. The Nobel Prize for example, thank goodness. I do the documents for The Birgit Nilsson Prize since 2009, (on vellum) The Lund Student Singer’s Soloist Prize, since 2006, and Diamantbollen, the Prize for the best Swedish Female Soccer player, since 2001.
You’ve designed wine labels too?
Yes, I designed 8 labels for V&S, the Swedish Wine & Spirit Corp. during the 80’s, of those only »El Molino« can still be found on the shelves in stores.
There seem to be quite a few women in calligraphy. Why do you think that is?
Earlier there were more men than women, Karl-Erik Forsberg and his predecessors, but that’s changed. It doesn’t pay well enough for men anymore.
How do you see the future of calligraphy?
I’m scared that it’s dying out. I think it can recover, but there’s a risk then that there aren’t many left who can teach it anymore. In 2001 I produced an exhibition »Kalligrafi, 17 svenska kalligrafer«, together with Reklam & Designhistoriska föreningen (Advertising & Designhistoric association), because we wanted to show the importance of calligraphy in Scandinavia.
What advantages are there for a graphic designer in mastering calligraphy?
I think that it’s always an advantage, you get an understanding for the basics of the craft. There’s also been research to show that something happens in the brain when you when you use italic handwriting instead of computer, taking notes. You get connections between the hand and the brain and you remember more easily what you have heard in a lecture, for example. That shows it’s really important in itself.
Do you have anything to say to someone wanting to pursue calligraphy?
Working with calligraphy is really enjoyable and rewarding, I recommend it. I am thrilled every time I get a new, challenging assignment.
Freelance work for Pierre Robert, 1970’s »This was the ‘in’ color at the time«.
More of Gun Larson’s work can be found here.
All photos by Lisa Sigebrand.
Wednesday 10 December 2014
The Nobel Diplomas
Bertha Svensson Piehl (1892–1962), Kerstin Anckers ( 1931–2012), Susan Duvnäs and Annika Rücker are all calligraphers who have done many of the diplomas hanging on the walls of Nobel Prize winners around the globe. The prestigious prizes’ diplomas are still being hand made by calligraphers. Annika Rücker is creating this year’s diplomas for Physics, Chemistry, Literature and Economic Sciences. Starting tomorrow, an exhibition with printed copies of this year’s diplomas will be exhibited at Nobelmuseum in Stockholm. Read more about the diplomas here.
Kerstin Anckers. Photo: Herbert Lindgren, Stockholm Stadsmuseum
Diploma, 1969. Artist: Gunnar Brusewitz, calligraphy: Kerstin Anckers.
Diploma, 2000. Artist: Nils G Stenqvist, calligraphy: Annika Rücker.
Diploma, 1931. Art and calligraphy: Bertha Svensson Piehl.
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