Vuokko Nurmesniemi

Vuokko Nurmesniemi is an artist and fashion designer responsible for significantly renewing the way we look Read more »

Barbara Kruger

»I try to make my work about how we are to one another.« Barbara Kruger is one of the world's most acclaimed artists. Read more »

Cindy Gallop

Marketing genius, entrepreneur and business consultant, Advertising Woman of the Year 2003. Read more »

Ruth Ansel

Ruth Ansel has been the art director of Harper’s Bazaar (1960s), The New York Times Magazine (1970s) and Vanity Fair (1980s). Read more »

Ann-Sofie Back

Ann-Sofie Back has been described as the fashion world’s enfant terrible and single handedly responsible for paving the way for conceptual fashion Read more »

Jennifer Daniel

Jennifer Daniel is the Graphics Director at Bloomberg BusinessWeek. Part designer, part illustrator Read more »

Lucy McRae

Lucy McRae is an Australian artist straddling the worlds of fashion, technology and the body. Read more »

Penny Martin

Penny Martin is the Editor in Chief of The Gentlewoman. When asked to describe her vision for the magazine... Read more »

Janet Froelich

Janet Froelich, is creative director at Real Simple, a magazine with over two million subscribers. Before this she was the art director at The New York Times Magazine. Read more »

Susanne Ljung

Susanne Ljung is one of Sweden's most renowned journalists. She is a narrator who has guided her readers and listeners through fashion Read more »

Design Talks 2013 is a two-day event on May 16–17, presented by Hall of Femmes and hosted by Moderna Museet with prominent speakers from the international world of design, fashion and magazines. It is a continuation of the extensive research and the contacts that were made in the making of the Hall of Femmes book series. During two days, Design Talks will serve as an inspiring platform where conversations, lectures, screenings and discussions call attention to the design scene of the future. All lectures and discussions will be held in English.

Practical information for Thursday and Friday:

Museum opens for registration and coffee is served on the ground floor (one floor down from the main entrance). Bring your paper ticket or the printed PDF if you chose that option when you bought your ticket. Students with student tickets need bring student-ID.

10.00 – 16.00 (16.45 on Friday):
Design Talks in the Auditorium, ground floor.
You are not allowed to bring a film camera into the Auditorium.

Thursday 12.15 – 13.00.
Friday 12.00 – 13.00.
Vegetarian and non-vegetarian options available.

Tickets available via Ticnet.
For student tickets, please contact Hall of Femmes: info |at|

Ticket prices:

2-day pass
Two separate tickets for May 16 and May 17. Lunch & coffee included
Total 4600 SEK (+ VAT and ticket admin fee)
Book your 2-days pass here

1-day pass Thursday or Friday:
One ticket for May 16 or May 17. Lunch & coffee included
2500 SEK/day (+ VAT and ticket admin fee)
Book your Thursday ticket here
Book your Friday ticket here



Thursday May 16


Opening Speech

Hall of Femmes founders Angela Tillman Sperandio and Samira Bouabana introduce moderator Susanne Ljung.


Welcome to Design Talks

Daniel Birnbaum, Museum Director


Opening Speech

Hall of Femmes founders Angela Tillman Sperandio and Samira Bouabana introduce moderator Penny Martin.


Penny Martin:
»Frequently Asked Questions«

Editor-in-Chief at intelligent fashion magazine The Gentlewoman.


Janet Froelich:
»Narrative by Design«

Art director and visual journalist.
Lecture followed by a Q&A led by Penny Martin.




Ruth Ansel:

Legendary art director and pioneer.
Followed by a Q&A led by Penny Martin.


Barbara Kruger:
»The Power of Language«

One of the world’s most acclaimed conceptual artists.

In conversation with Camilla Carlberg,
curator Moderna museet.





Penny Martin, Janet Froelich and Ruth Ansel
in conversation about magazines.

Friday May 17


Vuokko Nurmesniemi:
»There is no Fashion,
there is only Time«

Marimekko design icon


Ann-Sofie Back:
»Back for good«

Fashion designer and bad boy.

In conversation with Susanne Ljung.




Lucy McRae:
››Body Architecture‹‹

Body Architect and bold creator.

Followed by a Q&A led by Susanne Ljung.


Jennifer Daniel:
››What are infographics?‹‹

Graphics Director and brilliant storyteller .

Followed by a Q&A led by Susanne Ljung.





Cindy Gallop:
»Redesigning the Business
of Advertising«

Advertising genius and visionary speaker.

Followed by a Q&A with Christina Knight, Creative Director, Ingo.



Outro: Hall of Femmes
and Maria Arnholm

The future according to Hall of Femmes and the Swedish Minister for Gender Equality


Afterparty at Moderna Bar

DJ: Nadja Chatti Free entrance.