Friday, May 17
»Redesigning The Business of Advertising.«
Cindy Gallop started a successful advertising career during the 80’s at Bartle Bogle Hegarty in London, where she ran large global accounts such as Coca-Cola, Ray-Ban and Polaroid. In 1996 she was part of starting up and running BBH Asia-Pacific in Singapore, and in 1998 she moved to New York to start up the first american BBH office in New York. In 2005 she resigned as Chairman of BBH New York in order to do something different, and is now working as a consultant, coach and entrepreneur within branding, marketing and business strategy.
Cindy Gallop made one of 2009’s most reputed TED-talks when she launched her project MakeLoveNotPorn, a web based community devoted to real-life sex, as opposite to the myths created by porn. The mission is to socialize sex and make it as easy to share online as any other activity. »It’s not porn, it’s sexual networking.« she says. She then presented IfWeRanTheWorld in 2010 as the marketing and business platform of the future, with the aim to turn human and corporate good intentions into collective action, one microaction at a time.
In 2003 Cindy Gallop became Advertising Woman of the Year.