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Vuokko Nurmesniemi

»I don’t believe in trends nor follow them. Clothes mirror the moment– if we follow the time we live in, the time we live in will follow us.«

Vuokko Nurmesniemi is an artist and fashion designer responsible for significantly renewing the way we look at graphic print, fashion and clothing. As a true pioneer, nothing seems to have stood in her way. As long as fifty years ago this fashion genius used batteries in clothes to keep them warm. She also used chewing gum to block holes in printing machines to enable larger patterns on her fabrics. When the time she lived in didn’t offer the solutions, she created them herself.

Vuokko Nurmesniemi is widely recognized for the bold, graphic prints she created for versatile textile company Marimekko in the 1950s. These popular designs are up until this day trademarks of Marimekko, especially since Jackie Kennedy sported one of Vuokko’s creations on the cover of Sports Illustrated in 1960.

Today she applies her trademark graphic style on her own fashion line Vuokko.

WDC 2012 Designer Portraits: Vuokko Nurmesniemi from Cocoa on Vimeo.


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